5 E-commerce Checkout Mistakes That Cost You Sales

Cart abandonment is rarely about price — it's usually about friction. Here are five of the most common checkout mistakes we see, and how to fix them.

1. Forcing account creation before checkout. Always offer a guest checkout option; you can ask for an account afterward.

2. Hiding shipping costs until the last step. Show estimated shipping as early as possible, ideally on the product page.

3. Too many form fields. Only ask for what you need to fulfill the order — every extra field is a chance for someone to give up.

4. No visible trust signals. Payment logos, security badges, and a clear returns policy reduce hesitation at the moment it matters most.

5. Slow or broken mobile checkout. The majority of e-commerce traffic is mobile — test your checkout on a real phone, not just a browser resize.